3M | A DOUBLE EDGED IDEA FOR A DOUBLE SIDED PRODUCT

To create an eye-catching design for our double-sided tape, we looked to an age-old design feature and gave it a modern twist. Our approach was to use ambigrams in the typography to showcase the dual-sided nature of the product. The result is a design that is both cool and captivating, effectively communicating the unique feature of the tape to its potential customers.