TATA MOTORS EV | FREEDOM 2.0

Tata Motors has achieved remarkable success in India, owing to several factors, including being a homegrown brand. The company was ready to embrace the next big trend, of rising electric vehicles around the world. Electric cars are environmentally friendly, save fuel, and emit less exhaust fumes. To showcase this shift, Tata Motors presented a visually exciting and energetic lightning car show as part of their creative approach, called Freedom 2.0. They also coined a name, Ziptron, for the technology behind their electric vehicles.