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TATA MOTORS SERVICE | SERVICE AND BEYOND
Tata Motors is a reliable brand in India, where people prioritise checking nearby service stations and the maintenance cost before buying a car. In order to gain their customers' trust and encourage them to choose Tata Motors for both purchasing and servicing their cars, the company launched a successful ad campaign through TV, print, and outdoor media. Their approach involved leveraging real customer testimonials, which provided interesting solutions and worked wonders in terms of selling more cars and increasing preference for Tata Motors' services.
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