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The traffic problems in India have resulted in significant difficulties for individuals, including delayed emergency response vehicles, missed flights, and an increased risk of accidents. To raise awareness of the traffic issues, the campaign utilises multiple mediums, such as press ads, social media, outdoor advertising, and guerrilla marketing. As part of our guerrilla marketing strategy, we revamped the zebra crossings at busy intersections with powerful messages that promote traffic issue awareness. This innovative approach effectively increased public awareness and encouraged people to be more mindful of traffic-related problems.

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