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Volkswagen's brand identity is based on "engineering joy" and evoking emotions through their visuals. Their aim is to showcase the unique driving experience offered by each car. By combining emotive visuals with innovative engineering, Volkswagen creates a compelling story that captures the essence of the Volkswagen driving experience. This approach establishes Volkswagen as a brand that delivers an unforgettable driving experience that brings joy and excitement to their customers. Discover the joy of engineering with Volkswagen, where emotive design and innovative engineering come together to create an exceptional driving experience.

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